We are in a digital world where content is key. Content is key to generate leads and sales for your business and branding.
In the process, you want to avoid copyright infringement.
Copyright is a type of intellectual property that gives authors of original creative works that are fixed in a tangible form the rights to copy, publish, display, make derivative works of, and make money off their creative works.
One way they can make money is licensing aka you pay to use their song, photo, video, book, etc.
If you use it without permission and it doesn’t fall within the copyright exceptions like fair use, then you can be sued for copyright infringement.
So... in a world that’s pushing content and expecting business owners to create content, how can you do so without committing copyright infringement?
Well when creating anything in your business...
Graphics
Videos
Emails
Websites
Logos
Labels for Products
Packaging
Banners
Gifs
Music
You want to make sure that you:
Are the copyright owner either as an original creator or by contract (just because you paid for it doesn’t mean you own it);
Have a license to use (make sure it’s a commercial use license);
Don’t mix copyright infringing material with copyright owned or licensed material; and
If creating on a platform or software, check the terms of service for their intellectual property contract provisions.
These are some tips on how to create content and avoid copyright infringement.
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